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BN Demand

Chris, to camera

1:30 · Captions on

Get the right buyers talking to you on LinkedIn.

I build and run complete LinkedIn demand systems for executives and B2B teams. It takes months to build, and it gets stronger every month it runs.

  • 100% organic, no ad spend
  • Built for the long term
  • US, Canada and Australia
$80K/mo
in appointment value for a BPO seat leasing company
+$35K/mo
in monthly revenue for a video production company in Melbourne

Posting more of what doesn't work… doesn't work.

LinkedIn is a place for strategy, not games.

You post. Nobody buys.

Likes from peers and friends. Silence from the people who can sign.

Random outreach always misses the mark.

No target list, no follow-up, no rhythm. So nothing builds.

You don't have the time.

Running LinkedIn at an enterprise level is a full-time job. You already have one.

One system, built for conversion.

Every piece feeds the next, and every month builds on the one before. Content brings people in, targeting finds the right ones, outreach starts the conversation.

  1. 01

    Profile rebuild

    Your profile works like a sales page. Clear offer, clear proof, clear next step.

  2. 02

    Content on a schedule

    Posts and articles every week, written for buyers instead of other people in your field.

  3. 03

    Sales Navigator targeting

    A clean list of the exact people who can say yes. Updated as you go.

  4. 04

    Post and group mining

    We find people already talking about the problem you solve, then show up there.

  5. 05

    Profile viewer follow-up

    Someone checks you out? They get a reason to talk.

  6. 06

    Outreach that starts conversations

    Connection requests and messages that sound like a person wrote them. Because one did.

Here's what you'll see, month by month.

Demand builds slowly, then picks up speed. The win is more conversations with the right people, and that number keeps climbing the longer the system runs.

  1. Month 1

    Groundwork

    What I do. Audit, profile rebuild, target list built in Sales Navigator, first posts live.

    What you see. A profile that makes sense to buyers. First connections and replies from the right job titles.

  2. Month 3

    Steady conversations

    What I do. Weekly content, post and group mining, outreach. Messages tuned based on who actually replies.

    What you see. A steady flow of conversations with decision makers at companies that fit. Your first qualified meetings.

  3. Month 6

    Compounding

    What I do. Double down on what's working. Cut what isn't. Widen the target list.

    What you see. More of the right people reaching out to you first. Meetings on a regular rhythm and a pipeline you can measure.

  4. Months 6 to 12

    Revenue

    What I do. Keep it running and keep it sharp, so the pipeline doesn't dry up.

    What you see. Deals closing from LinkedIn conversations. How fast depends on your sales cycle.

20 to 40
new conversations with ideal buyers per 500 people reached, around month 3
3 to 5%
of people contacted turning into a meeting, once the system is tuned
6 to 12 mo
for revenue to show up clearly, depending on how long your deals take to close

Industry benchmarks for organic LinkedIn and B2B demand generation. Your numbers will depend on your market, your offer and your deal size.

Real results for real businesses.

BPO seat leasing company

$80K USD / month

Two qualified appointments every month, worth $80,000 USD a month in deal value.

Video production company, Melbourne

+$35K / month

A $35,000 increase in monthly revenue.

C Chris

Hi, I'm Chris.

I've been in sales since I was 17 and I've run over 1,000 campaigns. I've also hired over 5,000 people, so I know what makes a decision maker stop and pay attention. BN stands for Be In Demand, and that's the whole job: making the right people want to talk to you.

17
Age I started in sales
1,000+
Campaigns run
5,000+
People hired

One program. One price.

No packages to compare. You get the whole system.

The BN Demand Program

Complete LinkedIn demand system, built and run for you.

$5,000

USD / month

Organic only. Zero ad spend on top. 6-month minimum — that's when results start to compound.

Book a 20-minute call
  • Full profile rebuild
  • Weekly posts and articles
  • Sales Navigator target lists
  • Post and group mining
  • Profile viewer follow-up
  • Done-for-you outreach
  • Short weekly report

Not ready for a call?

Grab the free 10-point LinkedIn demand checklist. Run it on your own profile and see where buyers are dropping off.

One email with the checklist. No spam.

Quick answers

Do you run LinkedIn ads?

No. Everything is organic. You don't pay for ads on top of the program.

Who is this for?

Executives, founders and B2B teams in the US, Canada and Australia who sell to other businesses.

What does it cost?

$5,000 USD a month for the full program. There are no tiers or add-ons.

How much of my time does it take?

Very little. You approve content, read a short weekly report and take the calls. I handle the rest.

How soon will I see results?

Expect groundwork in month 1, steady conversations with the right people by month 3, and compounding by month 6. Revenue usually shows up between months 6 and 12, depending on your sales cycle.

Let's talk about building demand that lasts.

Pick a time. 20 minutes. We'll look at where you are now and whether a long-term LinkedIn build makes sense for you.

You'll confirm a 20-minute time by email.